VP of E-commerce Mercedes-Benz of Buckhead
She also created and managed the internet department at Infiniti of Beverly Hills and Mercedes-Benz of Buckhead, and served as general manager (GM) for smart center Buckhead. As GM for smart center Buckhead, one of 72 smart car dealerships selected to bring the cars to market in the U.S., Ms. Baranco was in the initial cohort that ran their variable department solely on pre-sales/orders/reservations, a one-price strategy and digital marketing.
Recently, she was able to successfully steer her dealership through the Covid-19 shutdown by implementing a digital sales process that she had previously sketched out while thinking about the future of retail automotive. Mercedes-Benz of Buckhead has since experienced record net profits while continuing to make use of this process.
Grené is most passionate about taking care of her family’s dealerships, being a role model for women to confidently pursue a career in the automotive industry, expanding diversity, equity and inclusion and advancing the retail automotive industry. Ms. Baranco serves on the boards of Meals on Wheels Atlanta (MOWA), Georgia State University’s Department of Religious Studies board of Alumni, The Arts Xchange, and Common Cause, GA.. She previously served on the NADA’s Regulatory Affairs Committee and currently holds the NextGen
seat on the NADA’s Legislative Affairs committee.
She has a bachelor’s degree in religious studies from Georgia State University, from which she graduated magna cum laude. She also is a two-time graduate of the National Automobile Dealers Association (NADA) Dealer Academy in McClean, Virginia.