Matt Muilenburg has spent 25+ years working with automotive retailers and manufacturers, delivering innovative digital solutions. At the center of that work is a desire to transform the automotive shopping experience into a joyful journey that his daughters would be comfortable traversing on their own. Generative AI holds the promise of delivering on that goal. At Impel, Muilenburg leads a product team passionate about bringing consumer-facing AIs into the retail experience.

If he’s not talking about AI and retail operations, he’s probably going on about EVs, batteries, and local energy independence. Muilenburg facilitates The Climate Fresk and is a trained EN-ROADS ambassador in his free time. He’s happiest on the side of a pool with a microphone in his hand.