Serial entrepreneur and founder of Simms Automotive Group, Adam Simms brings more than 25 years of automotive leadership and innovation. He launched Simms Automotive Group after nearly two decades growing Price Simms Automotive Group, which he co-founded in 2003 with Tom Price and built into a 28-dealership powerhouse in the Bay Area, representing brands from Toyota and Ford to Bentley, Bugatti, and Lamborghini.

Before establishing his own group, Adam held executive roles with AutoNation, the Hall Auto Group, and the Walser Auto Group. A longtime believer in the power of technology to transform retail automotive, Adam co-founded several groundbreaking companies: iMotors.com, the industry’s largest online used vehicle marketing and sales organization; ResponseLogix, a pioneering internet lead response platform; and Digital Air Strike, a leading consumer engagement and technology company he co-founded with Alexi Venneri.