Curtis Nixon is a visionary entrepreneur who has redefined the fixed operations landscape in automotive. As the President & CEO of UpdatePromise, he has led the development and expansion of the platform, now trusted by over eight major OEMs, including Toyota, Lexus, Honda, Acura, Hyundai, and Genesis.

Early Career & Entrepreneurial Roots
Nixon began his journey in the body shop owned by his father, learning every aspect of the business from hands-on repair work to customer service and operations. When Nixon inherited the shop, they embraced both the opportunities and challenges, applying a leadership style rooted in service excellence, process improvement, and adaptability. It was here that the spark for UpdatePromise ignited. Noticing an issue with competitors leaving unverified reviews, Nixon and his youngest son, Brandon, developed a real-time communication platform to enhance transparency and trust with customers. This idea grew into the industry-changing technology known as UpdatePromise.

Growth & Expansion into Dealerships
Initially launched for collision repair centers, UpdatePromise quickly gained traction for its ability to strengthen customer relationships and improve service communication. Recognizing similar needs in dealership service departments, Curtis and Brandon expanded the platform. Under their leadership, UpdatePromise evolved into a comprehensive fixed ops technology suite now trusted by dealerships nationwide, integrating online appointment scheduling, digital multi-point inspections (MPIs), AI-powered service tools, mobile payments, and national service history access.

Technology & Product Leadership
Guided by the philosophy that technology should serve people, Nixon has driven the development of groundbreaking tools like Harmony AI, an AI-powered scheduling and communication system, and PromisePay, a fully integrated merchant services solution. These products embody Nixon’s commitment to aligning people, process, and product to deliver measurable impact across fixed operations.

Recognition & Partnerships
Curtis Nixon’s leadership has positioned UpdatePromise as a trusted technology partner for some of the most prominent names in automotive. Their ability to anticipate industry needs and deliver solutions has secured long-term relationships with OEMs, dealers, and vendor partners alike. Nixon is a sought-after voice on customer experience innovation, speaking at industry conferences and collaborating on OEM-level service lane programs.

Personal Life
Beyond their role at UpdatePromise, Nixon is committed to mentorship, leadership development, and fostering a culture of innovation. They often credit the collaborative work with their son Brandon for shaping the company’s early success and continued growth. Guided by the motto, “An idea is just a dream until I make it a reality,” Nixon continues to lead UpdatePromise’s mission to transform the service experience one dealership at a time. Nixon resides in Southern California with their family, staying deeply connected to both the industry and the community that inspired their journey.