Sidney Haider is a Senior Vice President of Mergers and Acquisitions for Reynolds and Reynolds.

An inventor with a deep understanding of the automotive industry and a different way to look at and approach solutions, Sidney founded AddOnAuto in 2006. AddOnAuto enabled dealerships to tap into a profit center they didn’t even realize they were missing out on. Sidney then joined Reynolds as Vice President when it acquired AddOnAuto in 2014.

Since joining Reynolds, Sidney has brought fresh ideas to the company’s approach to the software design process. He was instrumental in the design of Reynolds’ CRM, FOCUS, and he continues to contribute to and consult on multiple areas, including product creation and ideation. In October 2022, Sidney was promoted to Senior Vice President and expanded his responsibilities by joining the Mergers and Acquisitions team, lending to it his years of industry experience, product knowledge, and natural inquisitiveness.

Prior to Reynolds, Sidney worked as ecommerce Director at Galpin Motors, General Sales Manager at Keyes Automotive, and Vice President of izmocars.

Sidney holds a Bachelor of Science in Mechanical Engineering from NED University of Engineering and Technology.

various nonprofits ranging from community transformation throughout Dallas to preservation of architecturally significant residences.